Online dating target market dating and exclusive
One of the first things you need to do is to refine your product or service so that you are not trying to be 'all things to all people.' Become a specialist!
For example, in my business, an ecotourism company, we made some specific decisions early in our market planning.
Keys to Success Compu Date has identified three keys to success which will be closely monitored. Compu Date is compiling extensive market research to provide it with accurate information regarding its target market. If Compu Date does not pick the right people, the business will not progress. This position provided Suzie with invaluable skills for managing a variety of different projects. Personals division where she got direct experience for the matchmaking industry which gave Suzie the insight and confidence in developing her own company to compete within this industry.
Compu Date has conservatively forecasted sales for year two, rising in year three.
Compu Date's services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers.
You, too, can build a better, stronger business, by identifying and serving a particular customer group - your target market.
When I teach small business classes on marketing strategy, I often ask participants the question, "Who are your customers? " I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that 'everyone' will, instead of homing in on the target market.
Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.
The Market Compu Date will target two distinct market segments, 20-35 year olds, and 36-60 year olds.
Compu Date's services must appear hip and cool in order to be popular with the younger age group which has a 9% annual growth rate and 54,000 potential customers.That shouldn’t come as a surprise, as online dating networks allow you to filter people using a wide range of factors—age, location, education, profession, salary, not to mention physical attributes like height and hair color.