Superbowl commercial dating
The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue.Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.CBS has rejected an ad from gay dating site Mancrunch.com, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday," James Hibberd reports at The Live Feed.CBS released the following statement: "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot.In order to place at the top of Ad Meter, the winner had to score highest among the 60 or so commercials that aired during Sunday’s Super Bowl 50.The winning streak ended for Anheuser-Busch In Bev, a 14-time Ad Meter victor which won the last three years.
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For 28 consecutive years, USA TODAY’s Ad Meter has stood as one of the nation's most closely watched gauges of advertising success. The Super Bowl is known for its memorable commercials during the half-time break of each game.
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