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At Blue Wheel Media, we have had the exact opposite impression of working in the same industry with our client, Lover’s Lane. How do two sets of marketers with the same tools have such different results? You follow the rules created by Google, Facebook and other Internet entities and push beyond with your creativity. From an SEO side of things, it appears that the adult restrictions on Google have lessened.
By using a three-pronged attack of SEO, content marketing and social, Blue Wheel has been able to create an effect campaign for our adult retailer. The name of the game is still creating helpful, useful content. People are much more open and honest about this subject than they have been in the past.
Another editorial avenue that adult retailers can experiment with is finding a verified sex expert to bring a sense of legitimacy to their site.
During our time with Lover’s Lane, Blue Wheel Media has developed relationships with three sex experts, including Andrea Jones, Dana B.
The first misinterpretation in the Econsultancy article is that the author’s real issues with Google are about advertising policy and not how the algorithm handles searches for “adult” terms. The good thing is that people are not only used to seeing this stuff, but they are actively seeking it out. With Lover’s Lane, we use our content to help educate our customers.
Our sex advice blogs are amongst our most read and commented on links shared on social.
Blog articles like “How To Choose a Vibrator” and “How To Orgasm With A Sex Toy” have been huge successes for the Lover’s Lane site. These blogs are all educational, SEO-rich and the perfect sales tool for promoting products.Adult content is easily accessible on social media sites/apps and in a previous post, we shared a video link that shared some of the impact of violent or adult material a developing brain.Now comes a poll from the UK that shares data that more than 50% of 11-17 year olds have viewed violent, sexual or adult oriented material on social media.In a recent article posted to Econsultancy titled “Why Is This So Hard? ,” author/marketer Matthew Curry explained the troubles that he has faced while working with his client, who happens to an adult sex toy retailer.
At Blue Wheel Media, we have had the exact opposite impression of working in […]In a recent article posted to Econsultancy titled “Why Is This So Hard? ,” author/marketer Matthew Curry explained the troubles that he has faced while working with his client, who happens to an adult sex toy retailer.Adults make up a larger portion of the US population than teens, which is why the 35% number represents a larger number of users than the 65% of online teens Still, younger online adults are much more likely than their older counterparts to use social networks, with 75% of adults 18-24 using these networks, compared to just 7% of adults 65 and older.